Storytelling. Little Red Riding Hood and BB Wolf

Storytelling: Your ‘Once Upon A Time’ Story

In my previous blog Storytelling:  Salesmanship or Fantasy, we explored the Value Story for your company.  In this blog, we will continue to understand why the Founder’s Story is important and how entrepreneurs use story to attract money, customers, and talent. According to Kindra Hall, author of Stories That Stick,

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Storytelling. Little Red Riding Hood and BB Wolf

Storytelling: Your ‘Once Upon A Time’ Story

In my previous blog Storytelling:  Salesmanship or Fantasy, we explored the Value Story for your company.  In this blog, we will continue to understand why the Founder’s Story is important and how entrepreneurs use story to attract money, customers, and

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open book with images of fantasy and storytelling

Storytelling: Salesmanship or Fantasy?

I have often suggested that great salespeople know and understand the value of storytelling in the sales process.  Do you actually know when to insert a story into the sales call?  Let’s explore the types of storytelling and when to

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Luck horseshoe on post

Luck or Hard Work?

Are successful people lucky? Or is their success a measure of hard work? Does hard work really matter anymore? One only has to look at industry news and lists of open positions to witness the sad fact that some people

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Time to check your Odometer reading 071717

Time: More than a Date on a Calendar

My family (specifically my Mom and I) have a recurring number.  It might be a time, it might be a date, but it just might also be a random succession of digits in a row.  Who knows?  Every time I

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Hope - Painted hands with world map and doves

No Great Future Without Great Hope

The months of November and December are important times for those of us in the hotel business.  From an operations perspective, it is the time when we traditionally assess our year’s business and plan/budget for the upcoming year.  For the

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Fight

TLC TKO – Are You Ready To Fight?

Are you ready to resume the fight?  For almost a year we have been treading the sales waters, staying safe, and biding our time in hopes that the tides would turn and we could get back into the ring and

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Do Packages And Promotions Sell During A Pandemic?

More important to the question ‘do packages and promotions sell during a pandemic’ is ‘should we even be creating and offering opportunities to travel when people are being encouraged to stay home?’ The message from the CDC to the general

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Human Touch

Delivering the Human Touch in Hotel Sales

I was reading today’s hospitality news and discovered an article describing how hotel designers are looking to integrate the human touch in hotels of the future.  It appears that some designers are rethinking their approaches and designing hotels with imaginative

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