Category: Communicating

quality service

What Defines Quality?

They say that beauty is in the ‘eye of the beholder’; but what about quality?  Who determines what defines quality and where the benchmark should be

Read More »
Unique color fish

What Makes You Unique?

Customer:  “Tell me about your hotel.” Sales Person:  “Our hotel has 96 rooms, meeting room for up to 60 persons, indoor swimming pool, fitness room,

Read More »

Develop Your Brand Voice

“Are you using the same “brand voice” each time you make a social post? Switching between a casual tone and professional tone may cause customers

Read More »

The Power Of The Pen

I’ve often extolled the virtue of personalized correspondence and the value that our customers perceive when they receive a handwritten note. You probably know that

Read More »