Storytelling: Your ‘Once Upon A Time’ Story

Storytelling. Little Red Riding Hood and BB Wolf

In my previous blog Storytelling:  Salesmanship or Fantasy, we explored the Value Story for your company.  In this blog, we will continue to understand why the Founder’s Story is important and how entrepreneurs use story to attract money, customers, and talent. According to Kindra Hall, author of Stories That Stick, every business has a story […]

Delivering the Human Touch in Hotel Sales

Human Touch

I was reading today’s hospitality news and discovered an article describing how hotel designers are looking to integrate the human touch in hotels of the future.  It appears that some designers are rethinking their approaches and designing hotels with imaginative solutions that are clever, not clinical, with spatial layouts that help physical distancing while avoiding […]