Salesmanship… Walking The Line Between Marketing and Sales
We all need to sharpen our salesmanship skills to not only keep pace in the market but to win the battle amongst our competition salespersons. In January, I wrote a blog entitled “Is Selling Just Marketing or Is Marketing Selling?” After reading the blog and (hopefully) evaluating your own sales process, did you make any adjustments […]
Is Selling Just Marketing, or is Marketing Just Selling?
There is often confusion as to whether a good salesperson is actually selling or whether they are just wandering around the community marketing their hotel and hoping a sales contract drops in their laps. In order to try to specifically define the difference, I called on my old friend Wikipedia to help me with the […]